The Need For CSR in Rural India

Sanitation has been one of the major problems which is haunting India since a long time. Though the urban India has gained a lot of improvement in this sector, the rural areas continue to face the problem with minimal improvement. Most Indian’s still do not have access to modern sanitation: for example, rural sanitation coverage was estimated to have reached only 21% by 2008 according to the UNICEF/WHO joint monitoring program. There continue to be a number of innovative efforts to improve sanitation including the community led Total Water Sanitation and Hygiene Campaign.

Basic Sanitation is one of the goals of United Nations Millennium Development Goals. Many Indian companies are trying to meet these goals through their CSR initiatives. The Government of India has come up with some initiatives like Nirmal Bharat Abhiyan, and the recent Swachh Bharat Abhiyan to address sanitation challenges.

Inadequate Sanitation is broadly defined to include management of human excreta, solid waste, and drainage. Poor Sanitation Costs India Rs. 2.4 Trillion (US$53.8 Billion) a year (The World Bank’s Water and Sanitation Program). India’s garbage generation stands at 0.2 to 0.6 kilograms of garbage per head per day. Recycling, composting and waste- to-energy are all integral parts of the waste disposal solution and they are complementary to each other; none of them can solve India’s waste crisis alone.

It is important for the people of rural areas to get access to proper education. Education too, has been one of the most concentrated problems in India. Though there has been major change in the number of the literate people in India, there still is a need for better education resources. Students in rural areas lack access to books, clean water to drink, electricity and more. Hence, if the infrastructure of the schools in rural areas are improvised, there are high chances that a lot of population will take interest in learning and families too will send their children to school to study properly. CSR towards education in India has been helping a lot of rural area people who wish to study.

This involves in the development of the entire rural area is involved as a whole. It implies that rural development in a need today and thus needs a strong focus too. Moreover, CSR for rural development is needed. CSR today is the key to transform the lives of those who are unable to achieve due to unavailability of resources in the right form. Most of all, it is necessary to handle the health related issues which rural areas face. They do not get adequate help for child and women health too. India lives in its villages. Literally and from the social, economic and political perspectives the statement is valid even today. Around 65% of the State’s population is living in rural areas. People in rural areas should have the same quality of life as is enjoyed by people living in sub urban and urban areas. Further there are cascading effects of poverty, unemployment, poor and inadequate infrastructure in rural areas on urban centers causing slums and consequential social and economic tensions manifesting in economic deprivation and urban poverty.

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